What happens when 61,000 sets of eyes look at health care differently?

Change appears. Innovations bloom. Breakthroughs become the norm.

Pull was thrilled to be called on by JWT to score the new Northwell Health campaign.

"We no longer take comfort in That’s the way it has always been done, but instead are challenged by This is how it should be done.

In 21 hospitals and over 450 community and research facilities, we are constantly looking to not just raise our standard of health care, but raise the standard of health care.

The North Shore-LIJ Health System is now Northwell Health℠. Look North.℠"